A Look Back at 2021, and A Look Forward at 2022
As we celebrate moving out of 2021 and welcome 2022 and whatever it will bring, come with us as we highlight some of our sweetest moments and accomplishments, and give you a taste of what the future will bring us!
— Live Redemptions and Fun(d)ay Monday!
We added two notable features to our website and business in 2021, our live redemption page and Fun(d)ay Monday. Both are incredible assets to the experience you get when choosing Charity On Top, as you can see your donation go live and know exactly when your charity is getting paid. In addition, fun(d)ay Monday, which is the payment of charities every Monday, puts us far ahead of any competition, most of whom pay their charities less than monthly!
In time for the 2021 holiday season, we partnered with Unwrapit to make our gift cards better than ever. The Unwrapit experience is available as an add-on when sending bulk digital and physical Charity On Top gift cards that adds engagement and fun. With Unwrapit, recipients receive a personalized interactive digital reveal complete with a to/from card, a choice of where to donate (curated by you, if you like) along with the custom gift card. View an example at bit.ly/unwrapitexperience!
— Third-Party Platforms and Retailers!
We grew so much in 2021, and one huge way was through third-party platforms such as Fetch, Neocurrency, and many super cool rewards and wellness apps! Our sales on such platforms skyrocketed this year. We are now available online at Walmart, Amazon and Costco, three of the largest and most prominent retailers in the United States.
— Sundae School!
After years of wanting one, we finally launched our very own blog in October 2021, which is what you are reading this recap on! We are so excited to continue to give you insight into the world of nonprofits, gift cards, and our little niche of where they overlap! So continue to check back the third Sunday of each month for some new content.
— New Logo!
We launched a brand new Charity On Top logo this past year, which we love. We worked hard to incorporate everything we stand for and keep our signature sweet twist. What we landed on was a cherry, but with its stem twisted into the ribbon imagery often associated with charitable causes. We think it is the perfect combination of who we are and what we do, and we hope you agree!
— A Year of Redemptions!
We redeemed almost 1 million dollars through our charity gift cards throughout the last year, our highest number yet. We had over 2,300 redemptions and over $110,000 raised in just December alone.
We want to thank every single person who helped us throughout the year. Whether you worked with us, gave a gift card, redeemed one, or even just mentioned us to someone else, you are part of how we achieved all these accomplishments in 2021.
We had a great year in 2021 and are determined to be even better in 2022. This upcoming year you can expect even more growth from us as we are added to several new third-party gift card distributors. We are also in the middle of a HUGE project - a new platform to make donations and giving much more convenient. Watch for this to launch later this year! Finally, we are working hard to break out and start providing our list of nonprofits from our own database, received directly from the IRS! This will streamline choosing a charity when redeeming a gift card, making a Direct Donation or using our new upcoming platform. We are so excited about everything we will do this year and cannot wait for more opportunities to put Charity On Top with you!
Shared With Sweetness,
The Charity On Top Team